What is business card recognition (BCR)?
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What is business card recognition (BCR)? |
The picture below is a typical business card (sorry, Andy, I use your card as a reference).
The BCR engine will recognize all the characters in the card, and sort them category . The result may look like:
| name: Andy Wilson, PhD |
| title: Researcher |
| company: Microsoft Corporation |
| address: One Microsoft Way, Redmond, WA 98052 |
| home page: http://research.microsoft.com/~awilson |
| telephone: 425 707 5207 |
| fax: 425 936 7329 |
| job description: Adaptive System and Interaction |
| email: awilson@microsoft.com |
What are the usages of this system in business life?
it provides a method of fast inputting/recording business card by scanner or digital camera.
As a completed system, it provides management and storage function. It could be embedded into a ERP/MIS system for further process.
What are the difficulties in the development?
| OCR provides poor accuracy when the image is not clear enough and the charset is too big |
| color background |
| icon |
| skew image |
| art font |
| informal layout |
System design and analysis
| easy to use | ||||||||||||||||||
| high stability | ||||||||||||||||||
| process steps
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System integration:
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Marketing focus
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Focus on personal users |
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Focus on business users |
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Focus on Sales men |
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Focus on company clients information protection |
Marketing difficulties
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This was a new products |
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No reference market data |
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No similar reference strategy |
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No trained users and distributors |
Market methods
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Cultivate and train sale channel |
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Train tech support |
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Introductive advertisement |
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On-site demonstration |
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Bundle with Scanner |
Reference articles and press (Chinese Edition)
| Gold autumn plan of Business Card Recognition |
| The way of Hanwang OCR technology and product market |
| Hanwang's ambition: Personal Digital Center |
